Shopify & E-commerce
Store optimization, product pages, navigation, merchandising, customer experience and e-commerce strategy.
I help e-commerce businesses improve visibility, customer experience and conversion opportunities through practical Shopify, Etsy, SEO, CRO and digital marketing strategies.
A store can look good and still struggle with visibility, traffic, trust or conversions. My work focuses on the complete customer journey—not just how the website looks.
Store optimization, product pages, navigation, merchandising, customer experience and e-commerce strategy.
Etsy SEO, listing optimization, product positioning, marketplace visibility and conversion-focused improvements.
Search-focused optimization designed to improve visibility for people actively looking for relevant products and services.
Identifying friction, trust gaps, weak calls-to-action and other barriers that can prevent visitors from moving toward purchase.
Google, Meta, Instagram and TikTok advertising strategies designed around relevant audiences, offers and business objectives.
Email marketing, automation, website development and digital systems that support wider business and customer-growth strategies.
I don't believe every store needs the same solution. Before recommending changes, I look at the business, customer journey, traffic sources, offer, product presentation and conversion barriers.
Every recommendation should connect to a real business objective.
The customer journey matters more than simply adding more features.
I focus on observable problems, opportunities and measurable improvements.
Strategy only matters when it can actually be implemented and improved over time.
A selection of e-commerce projects and store work across fashion, fitness, beauty, product discovery and digital development.
E-commerce work focused on product presentation, customer experience, navigation and store structure.
Team Project — 60–75% ContributionStore work involving e-commerce presentation, customer experience and conversion-focused improvements.
Team Project — 60–75% ContributionWork focused on product organization, navigation, customer experience and e-commerce presentation.
Team Project — 60–75% ContributionE-commerce work involving collections, product discovery, navigation and customer experience.
Team Project — 60–75% ContributionStore analysis focused on visibility, positioning, customer experience, conversion opportunities and e-commerce growth.
Audit / AnalysisA developing digital management system built around education, authentication, database management and role-based functionality.
Development Project
I am Gunkowii Saba, an E-commerce & Digital Marketing Expert focused on helping businesses improve their online presence, visibility, customer experience and conversion opportunities.
My work combines e-commerce strategy with practical implementation across Shopify, Etsy, SEO, CRO, digital marketing, email marketing and web development.
My portfolio is being built around actual projects, documented work, professional profiles and credentials rather than unsupported claims.
Explore my professional presence and examples of services offered to clients.
View Fiverr Profile →Explore the agency environment and professional e-commerce work that informs the wider portfolio.
Visit Bofowo Agency →View certificates and relevant professional credentials supporting my experience and technical development.
View Certificates →The exact strategy depends on the business, but the process starts with understanding the problem before recommending the solution.
Understand the business, offer, audience and objectives.
Identify visibility, UX, traffic and conversion gaps.
Prioritize the improvements that can have the greatest business impact.
Put the agreed improvements and systems into practice.
Review performance and continue improving where needed.
Whether you need better Shopify or Etsy performance, stronger visibility, improved conversion, better marketing or a clearer digital strategy, let's start with the actual problem.